Sun.Jun 09, 2024

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Top 5 Customer Service & CX Articles for Week of June 10, 2024

ShepHyken

Each week, I read many customer service and customer experience articles from various resources. Here are my top five picks from last week. I have added my comments about each article and would like to hear what you think too. Customer Loyalty Stats in 2023: Loyal Customers Spend More! by Jeff Beckman (The Tech Report) Consumers do not usually just focus on the function and appearance of a product when purchasing products.

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6 Ways to Personalize Your Emails for B2B and B2C Audiences

SurveySparrow

Have you ever wondered why some emails grab your attention while others are in the trash? The answer often lies in personalization. Email marketing remains a powerful tool for reaching both B2B and B2C audiences. The key to success is making your emails feel personal and relevant. These days, recipients expect more than just generic messages; they want content that speaks directly to them.

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