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46 Customer Experience Pros Share the Biggest Mistakes Companies Make in Evaluating and Purchasing Customer Experience Software

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Customer experience (CX) software helps companies gain valuable insight into their audience’s mindset to tailor products, services, and support to customers’ needs and expectations. Anna Morrish is a freelance writer and marketing consultant specializing in business software and IT. Anna Morrish. Manick Bhan. Jack Barmby. Asaf Darash.