Customer Engagement, Customer Experience, Customer Philosophy and Customer Relationships

Is The Way We Are Going About Customer Acquisition and Retention Dead Wrong?

Maz Iqbal

JULY 28, 2014

While an automated phone system may improve an organisation’s operational efficiencies, it rarely improves the customer experience. Engagement is more than a customer opening up your email and clicking your offer. Customer Experience is more than a new name for the Customer Services function.

Customer Philosophy

Customer Philosophy Customer Centricity Customer Retention Loyalty Programs

If You Are Struggling In Calculating ROI And Getting Buy-In To Your CX Initiative

Maz Iqbal

JANUARY 8, 2015

If you are with me so far then it occurs to me that you have gotten insight into why it is that so few organisations cultivate genuine-meaningful-enduring loyalty between themselves and their customers and vice versa. Why seek to convert those whose very being is not in line with the Customer philosophy?

ROI

ROI Leadership Loyalty Customer Relationships

CXDNA Update

Is The Way We Are Going About Customer Acquisition and Retention Dead Wrong?

If You Are Struggling In Calculating ROI And Getting Buy-In To Your CX Initiative

Webinars

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