Maz Iqbal

DECEMBER 22, 2014

Until this difference is recognised and acted up organisations will continue to grapple with the challenge of ‘employee engagement’ Why should I engage with you and your organisation when I do not feel myself cared for – as a unique human being? What Has This To Do With Leadership?

Leadership 103

Leadership Customer Philosophy Loyalty Engagement 103

Maz Iqbal

JULY 28, 2014

While an automated phone system may improve an organisation’s operational efficiencies, it rarely improves the customer experience. So if you want to see your customers, really look at them. Susan Scott, Fierce Leadership. Engagement is more than a customer opening up your email and clicking your offer.

Customer Philosophy 92

Customer Philosophy Customer Centricity Customer Retention Loyalty Programs 92

Maz Iqbal

JANUARY 8, 2015

If you are with me so far then it occurs to me that you have gotten insight into why it is that so few organisations cultivate genuine-meaningful-enduring loyalty between themselves and their customers and vice versa. Why seek to convert those whose very being is not in line with the Customer philosophy?

ROI 75

ROI Leadership Loyalty Customer Relationships 75