Customer Engagement, Customer Philosophy, Customer Relationships and Loyalty

Is The Way We Are Going About Customer Acquisition and Retention Dead Wrong?

Maz Iqbal

JULY 28, 2014

That you get points for using my name … That if you have a customer loyalty program, you get more points for asking me for my membership card so you can check to see if I can get a discount… But, I’ll tell you what makes the real difference.

Customer Philosophy

Customer Philosophy Customer Centricity Customer Retention Loyalty Programs

If You Are Struggling In Calculating ROI And Getting Buy-In To Your CX Initiative

Maz Iqbal

JANUARY 8, 2015

If you are with me so far then it occurs to me that you have gotten insight into why it is that so few organisations cultivate genuine-meaningful-enduring loyalty between themselves and their customers and vice versa. The same question: why would any sane person feel any loyalty towards a ‘matcher’? Why suffer?

ROI

ROI Leadership Loyalty Customer Relationships

CXDNA Update

Is The Way We Are Going About Customer Acquisition and Retention Dead Wrong?

If You Are Struggling In Calculating ROI And Getting Buy-In To Your CX Initiative

Webinars

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