Remove Customer Experience Remove Customer Philosophy Remove Customer Retention Remove Engagement
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Is The Way We Are Going About Customer Acquisition and Retention Dead Wrong?

Maz Iqbal

While an automated phone system may improve an organisation’s operational efficiencies, it rarely improves the customer experience. Communication is more than bombarding customers with sales messages across any number of channels. Personal is more than sending the customer emails and addressing her by using her name.

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Customer Journey Mapping: It?s Not Just About the Destination

Education Services Group

In fact, it’s also a solid place to start answering the question of what is customer journey mapping. If only we encountered more companies who embrace a similar mindset when it comes to knowing how customers experience their products and services. We would see impressive strides in customer engagement and customer retention.