The Right Survey to Measure Each Touchpoint of the Customer Journey
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JANUARY 19, 2020
So, when developing your VoC strategy, think about how to collect survey data at each touchpoint and what other data can be used to build a more complete picture of your customers’ “voice.”. Click here to enlarge map) . Post-Purchase: How will the customer get access to the solution/service, learn how to use it, and get support?
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