Customer Journey Customer Service Representative Multi-Channel Virtual Agent 
CSM Magazine
AUGUST 19, 2016
There’s no point in simply having a chat function on your site that either isn’t integrated into your overall contact strategy or doesn’t deliver the intelligence or analytics needed to track how successful it is in supporting the customer service function. which can be used to assess and adapt how future interactions are handled.
Bold360
AUGUST 24, 2017
In the past, elements such as data driven marketing, mobile optimization, personalization or even cross-channel marketing have taken the spotlight. Yet now, according to Brooke Boyarsky from McKinsey&co “Almost every successful company recognizes that it is in the customer-experience business.” Virtual Agents.
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