Is The Way We Are Going About Customer Acquisition and Retention Dead Wrong?
Maz Iqbal
JULY 28, 2014
Relationship is not merely the sum of a series of interactions. Communication is more than bombarding customers with sales messages across any number of channels. Personal is more than sending the customer emails and addressing her by using her name. Relationships do not reside in CRM databases.
92 
Let's personalize your content