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How Can Big Data Improve Customer Experience?

SurveySparrow

Before we dive into how big data can transform customer experiences, let’s take a moment to truly grasp the concept of big data. Think about the last time you made an online purchase, posted on social media, or even used your smartphone to navigate through traffic. Big data helps create these bespoke experiences.

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The Role of Digital in Customer Experience, by Sandeep Kuvvarapu

ijgolding

This has forced the businesses to provide differentiation at various touch points of customer journey, especially customer support. In recent years, providing great customer experience has become the most important thing for businesses. Such is the importance of the good customer experience and support.