Understanding the B2B Customer Journey and How It Differs from B2C
Totango
MARCH 16, 2021
Escalation: customers seek support to remove obstacles preventing them from deriving value from their purchase. The B2C marketing process often aims for a direct e-commerce sale, while B2B marketing may require more active cultivation of leads through CRM data and pursuit of inbound and internal leads. B2B Customer Journey Analysis.
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