Effort Score Lifetime Customer Reference Voice of Customer 
InMoment XI
JANUARY 4, 2024
Why is the Retail Customer Experience Important The retail customer experience has become increasingly significant in the success and sustainability of any business operating in the modern marketplace. Consumers can quickly become lifetime customers and brand advocates when they have continuous positive experiences with a brand.
Wootric
MAY 12, 2020
That gut ‘voice of customer’ reaction complements all the behavioral tracking. And — perhaps more importantly — a ton of insight comes from the open feedback provided along with the NPS score. Instead, they asked themselves: Is there a correlation between NPS data and customers who actually made referrals?
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