Fashion, Omnichannel, Rewards Programs and ROI

Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

DECEMBER 13, 2022

Gas, grocery, fashion, technology… and probably more. loyalty programs on average. If, for example, you’re a member of Nordstrom’s loyalty program, Nordy Club, you’re among a group of customers who are likely to spend three to five times more than non-members, and are consequently driving two-thirds of Nordstrom’s sales.

Loyalty Programs

Loyalty Programs Loyalty Social Media Rewards Programs

Loyalty Strategy 2019: How to Win in the Next Decade

Currency Alliance

FEBRUARY 26, 2019

The most important priorities are: Align with corporate goals: update loyalty program design to support current business objectives. Customer data: maximize ROI. You can see this in the Gartner CMO survey: Loyalty marketing has traditionally suffered from the difficulty in measuring ROI (especially in the short-term).

Loyalty

Loyalty 2019 Loyalty Programs Hotels

CXDNA Update

Building a Better Loyalty Program (and the Reward for Getting It Right)

Loyalty Strategy 2019: How to Win in the Next Decade

Webinars

Stay Connected