Remove Insurance Remove Return on Investment Remove Sales Remove Voice of Customer
article thumbnail

Achieving customer experience excellence at seven critical life cycle points

ERDM

Through voice of customer (VoC) research, a six-step circle of value was identified (Figure 1): Figure 1: The six-step circle of value. Trust is the foundation; it opens the customer to reciprocity as a fair exchange of value. Formal onboarding strategies and programmes (Figure 3) yield a very good return on investment (ROI).

article thumbnail

Achieving customer experience excellence at seven critical life cycle points

ERDM

Through voice of customer (VoC) research, a six-step circle of value was identified (Figure 1): Figure 1: The six-step circle of value. Trust is the foundation; it opens the customer to reciprocity as a fair exchange of value. Formal onboarding strategies and programmes (Figure 3) yield a very good return on investment (ROI).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Key C-Suite Roles in a Truly Customer-Centric Executive Team?

SmartKarrot

The CEO dons many hats in the company across departments – sales, marketing, product, and customer success. The CMO knows the voice of customer and can manage the customer marketing operations accordingly. Government, banking, and insurance are the sectors with CDOs. [contact-form-7]. Concluding Thoughts.

article thumbnail

7 Key C-Suite Roles in a Truly Customer-Centric Executive Team?

SmartKarrot

The CEO dons many hats in the company across departments – sales, marketing, product, and customer success. The CMO knows the voice of customer and can manage the customer marketing operations accordingly. Government, banking, and insurance are the sectors with CDOs. [contact-form-7]. Concluding Thoughts.