How Bruce Temkin shaped the CX profession – and how he’s doing the same for XM
Qualtrics
FEBRUARY 20, 2019
From his influential thought leadership at Forrester, to founding the Customer Experience Professionals Association (CXPA) in 2011, it’s little wonder he’s known as the ‘Godfather of CX’. I first ran their B2B research department and was focused on the impact of the internet on supply chains and distribution channels.
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