2002 Customer Experience Professionals Leadership Touchpoint 
SuiteCX
FEBRUARY 22, 2017
The customer-experience community also has various definitions for MOTs in relation to the customer journey. There, customer interactions are typically called “touchpoints,” and MOTs are the more significant touchpoints. Some identify various touchpoints where significant value is or is not realized.
SuiteCX
FEBRUARY 22, 2017
The customer-experience community also has various definitions for MOTs in relation to the customer journey. There, customer interactions are typically called “touchpoints,” and MOTs are the more significant touchpoints. Some identify various touchpoints where significant value is or is not realized.
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