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How Brazilian Fashion Retailer Passarela Uses Data for Better CX

Oracle

Here’s what we learned about Yasmini and the innovative work she and the Brazilian fashion retailer are doing in customer experience. In 2005 we’ve started Passarela.com, which was the first store to sell women’s fashion shoes in Brazil. What new CX technologies and innovations excite you?

Fashion 50
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Expert commentary: Closing the CX Gap between Customer Expectations and Business Reality

Comm100

For example, using Amazon for its convenient one-click checkout feature creates an experience of what easy looks and feels like, becoming a kind of de facto standard that customers could use, whether subconsciously or entirely consciously, as a gauge during their online experience with your organization.