Customer Lifetime Value: A Guide to the Northstar Revenue Metric
Wootric
AUGUST 4, 2020
It is the ideal way to tie customer loyalty to revenue. But, you’ll also need metrics that tell you, more granularly, what’s going on and why at each stage of the customer journey. So we also use Customer Journey Metrics like Net Promoter Score, Customer Effort Score, Customer Satisfaction, etc.
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