2010 Effort Score Loyalty Loyalty Programs 
Kustomer
NOVEMBER 25, 2021
When agents are equipped with the right CRM and other data structuring tools they will be able to drive more success and loyalty. So, the article you’re referring to, we wrote this article back in 2010. This was a multi-year, probably 10 year plus research effort. Is Customer Delight Expensive?
Kustomer
MARCH 12, 2020
Back in 2010 Matt Dixon wrote an article titled “Stop Trying to Delight Your Customers”, that went against all of the strategies companies currently use to create a positive customer experience and motivate meaningful interactions. If the current strategies used to delight customers are flawed, what strategies work to create customer loyalty?
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