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Making Sense of 2020 (or at least bits of it)

Confirmit

I think we can safely say that anyone back in 2015 who was asked the dreaded interview question “Where do you see yourself in five years’ time” didn’t get too close to the mark. What’s the plan with the roadmap? Voice of the Customer Voice of the Employee Market Research Company.

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Governance in Customer Journey Mapping

SuiteCX

Governance in Customer Journey Mapping March, 2015. Governance is focused on enhanced data, process innovation and new customer metrics. No common tools or process. Level of maturity.

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Journey Maps: Not an Exercise in Futility

CX Journey

Today's post is a modified version of a post I originally published on Touchpoint Dashboard on February 4, 2015. You map because you need to understand the customer experience; you know that you cannot transform something you don't understand. The immediate next step for this type of map is to do some customer research.