What Are the Three Pillars of B2B Customer Support for Fintechs?
CSM Magazine
MAY 16, 2023
A strong brand does not just build customer trust, but can also establish perceptions of quality, value, and satisfaction. B2B companies have an added layer of complexity to perform well compared to their consumer-facing counterparts. For some fintechs, better service quality can be achieved by internalising their support teams.
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