Lumoa

FEBRUARY 9, 2023

The situation when B2B CX was very distant from B2C CX has been rapidly changing. Now at least 80% of B2B buyers now expect the same buying experience as B2C customers. We’re moving towards a personalized omnichannel experience in B2B customer journeys.

Definition 178

Definition Net Promoter Score Customer Experience B2C 178

SmartKarrot

MAY 6, 2022

No customer journey goes from point A (product advertisement) to point B (purchase). Rather, it is a journey from A to Z with several touchpoints in between. Missing even one of these touchpoints might result in the customers’ drifting away. Touchpoints with customers.

Customer Journey Mapping 10

Customer Journey Mapping Customer Journey Touchpoint B2B 10

Lumoa

MARCH 20, 2018

The situation when B2B CX was very distant from B2C CX has been rapidly changing. Now at least 80% of B2B buyers now expect the same buying experience as B2C customers. We’re moving towards personalized omnichannel experience in B2B customer journeys.

Net Promoter Score 114

Net Promoter Score Customer Experience CEM B2C 114

Lumoa

MARCH 20, 2018

The situation when B2B CX was very distant from B2C CX has been rapidly changing. Now at least 80% of B2B buyers now expect the same buying experience as B2C customers. We’re moving towards personalized omnichannel experience in B2B customer journeys.

Definition 64

Definition Net Promoter Score Customer Experience CEM 64