Lumoa

FEBRUARY 9, 2023

As businesses recognize its value, the shift from a product-centered approach to a customer-centric one continues. Our A to Z Guide to Customer Experience Definitions and Terms covers everything you need to know, from clear definitions of key terms to a comprehensive overview of the topic. So why should you care?

Definition 178

Definition Net Promoter Score Customer Experience B2C 178

Lumoa

MARCH 20, 2018

We have explained each term and definition and provided lots of extra sources, if you want to dive deep into the topic. Brand experience is a very close concept to customer experience, except the latter refers to how customers reflect on your company. It's the perception the customer has of your brand." – Blake Morgan for Forbes.

Definition 64

Definition Net Promoter Score Customer Experience CEM 64

Lumoa

MARCH 20, 2018

If you want to know, how B2C CX is different from B2B CX, check: this insightful article written by Lynn Hunsaker " The big difference between B2B customer experience and B2C " in MarketingMag Brand experience Brand experience is how you design, see and want your customer experience to be. So let’s start! by David Cooperstein C.

Net Promoter Score 114

Net Promoter Score Customer Experience CEM B2C 114