Brands Competitive Advantage Exceptional Customer Service Guest Experience 
SurveySparrow
JUNE 28, 2023
Also, optimizing customer experience requires integrating all touchpoints and ensuring a seamless transition between them. Example: Zappos, a renowned online shoe retailer, offers exceptional customer service across channels. Hence, this innovation saves time for guests and improves operational efficiency.
BirdEye
JUNE 21, 2023
But your competition analysis doesn’t just tally rivals that might hurt the longevity of your business. With it, you can create an effective marketing strategy to help increase brand awareness and, ultimately, gain a competitive advantage, all based on the revelations you learn. Detailed competitor analysis is empowering.
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