How to Prevent Blind-Side Churn by Identifying and Aligning With Customer Stakeholders
Gainsight
FEBRUARY 12, 2019
I frequently hear from customer success and sales leaders that two of the most common reasons for churn or downsell (revenue compression) are executive/sponsor change and lack of perceived value (for your product/service). Chief Customer Officers of mid-touch customers are matched to our VP of Customer Success).
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