Remove Chief Customer Officer Remove Customer Success Remove Effort Score Remove Return on Investment
article thumbnail

Who Should Be Accountable for Customer Feedback Loops?

Kayako

For example, when I worked at Payfirma, the customer support team was put in charge of reducing churn. I remember protesting strongly: sales are selling to the wrong people, the product has missing features, marketing isn’t giving us customer success content! Sunan Spriggs, the Chief Customer Officer, calmly replied, “Exactly.

article thumbnail

7 Key C-Suite Roles in a Truly Customer-Centric Executive Team?

SmartKarrot

The customer has more power than before and multiple options at their fingertips. Deloitte estimates that by 2027 half of the listed 500 firms will be replaced if they do not adapt to the digital processes and customer success. Steve Jobs once advised to get closer to customers. The Chief financial officer must-.

article thumbnail

7 Key C-Suite Roles in a Truly Customer-Centric Executive Team?

SmartKarrot

The customer has more power than before and multiple options at their fingertips. Deloitte estimates that by 2027 half of the listed 500 firms will be replaced if they do not adapt to the digital processes and customer success. Steve Jobs once advised to get closer to customers. The Chief financial officer must-.