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Clarifying the Role of the CCO – Competency #4

Customer Bliss

Competency #4: Proactive Experience Reliability and Innovation . Competency 4 builds out your “Revenue Erosion Early Warning System” and your evolving experience innovation process in “marquee” moments in your customer journey. 2 CCO Priorities: Experience Reliability and Experience Innovation.

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Earn Customer Desire and the Right to Grow

Customer Bliss

Within the 5-competency framework, Competency 4 (Experience Reliability & Innovation) builds the discipline for doing the hard work to deliver reliability and earn customer desire. I’m introducing a new word for you to consider: desire. Its time to replace the word ‘loyalty’ with the word desire.

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Clarifying the Role of the CCO – Competency #3

Customer Bliss

Competency #3: Build a Customer Listening Path. Competency 3 unites your organization to build a “one company” listening system constantly refreshing with multiple sources of quantitative, qualitative, and experiential feedback to tell the story of your customers’ experience, guided by the customer journey framework.

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What Will Your Customer Stories Be This Year?

Customer Bliss

Within the 5-competency framework, Competency 4 (Experience Reliability & Innovation) builds the discipline to deliver reliability and earn customer desire. That’s why I harp on the phrase “earn the right to grow.” Desire is an emotion that will earn growth and prosperity for your business. Conclusion.

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What Will Your Customer Stories Be This Year?

Customer Bliss

Within the 5-competency framework, Competency 4 (Experience Reliability & Innovation) builds the discipline to deliver reliability and earn customer desire. That’s why I harp on the phrase “earn the right to grow.” Desire is an emotion that will earn growth and prosperity for your business. Conclusion.

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What Will Your Customer’s Story Be This Year?

Customer Bliss

Within the 5-competency framework, Competency 4 (Experience Reliability & Innovation) builds the discipline to deliver reliability and earn customer desire. That’s why I harp on the phrase “earn the right to grow.” Desire is an emotion that will earn growth and prosperity for your business. Conclusion.

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Gaining Leadership Commitment is Your First CX Competency Milestone

Customer Bliss

Your work will be successful when you take a stair-stepped approach to gaining leadership clarity and commitment to the CX competency framework. As you embed the five competencies, over time, what your company stands for will shift. Gaining leadership commitment to the five competency framework is your first milestone.