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The 3 Secrets to a Great B2B Customer Support Team

Team Support

There’s a similar dynamic between customer onboarding and customer support. When a customer receives an excellent onboarding experience, they come away with a plethora of product knowledge and very few questions left unanswered. This concept applies not only to customers, but also to agent morale and company culture.

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Guest Blog: Why Online Reviews Are Important for Customer Engagement

ShepHyken

Although the idea of customer engagement is still the same, what has changed in consumer culture in the second decade of the 21st century is the way businesses connect with customers. In the 20th century that communication was made through TV and radio advertisements, magazine print advertisements, and sponsorships.