Remove Customer Centricity Remove Customer Philosophy Remove Leadership Remove Loyalty
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Customer / Leadership: What Is The Access To Cultivating Greatness?

Maz Iqbal

IVR) have they taken you to the heights of sales effectiveness and/or customer service delight? Let’s not forget the VoC feedback- has that unlocked the door to customer loyalty riches? Greatness does not lie on the road well travelled, greatness lies on the road less travelled.

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Dialogue on CRM, Customer Experience, and Customer-Centricity

Maz Iqbal

On CX – voice of the customer, journey mapping etc. In the name of customer-centricity – whatever that means. Colleague: Which big company, as in the kind of company … Continue reading "Dialogue on CRM, Customer Experience, and Customer-Centricity". Yet, there is little to show for it.

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Is The Way We Are Going About Customer Acquisition and Retention Dead Wrong?

Maz Iqbal

That you get points for using my name … That if you have a customer loyalty program, you get more points for asking me for my membership card so you can check to see if I can get a discount… But, I’ll tell you what makes the real difference. So if you want to see your customers, really look at them.