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Is The Way We Are Going About Customer Acquisition and Retention Dead Wrong?

Maz Iqbal

Filed under: CRM , Customer Engagement , Customer Experience , Customer Philosophy , Customer Service , Social Tagged: CRM , customer acquisiton , customer conversations , customer experience , customer relationships , customer retention , customer-centric , human to human.

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Customers-Employees-Leadership: Distinguishing Between ‘Caring About’ And ‘Caring For’- And Why It Matters

Maz Iqbal

Customer Engagement Customer Experience Customer Insight (inc VoC) Customer Loyalty Customer Philosophy Customer Service Employee Engagement Leadership / Change / Transformation Management Anais Nin caring about v caring for customer experience customer loyalty customer service employee engagement leadership management practices'

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Customer Journey Mapping: It?s Not Just About the Destination

Education Services Group

If only we encountered more companies who embrace a similar mindset when it comes to knowing how customers experience their products and services. We would see impressive strides in customer engagement and customer retention. Gather external research that’s relevant to your market.

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If You Are Struggling In Calculating ROI And Getting Buy-In To Your CX Initiative

Maz Iqbal

If you are with me so far then it occurs to me that you have gotten insight into why it is that so few organisations cultivate genuine-meaningful-enduring loyalty between themselves and their customers and vice versa. Why seek to convert those whose very being is not in line with the Customer philosophy? Why suffer?

ROI 75
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What Does The Doublespeak of Customer Love Disguise?

Maz Iqbal

Looking beyond the doublespeak of customer-centricity, customer engagement, customer love to see what is truly there.