Customer Engagement Customer Relationship Management Rewards Programs Seminar 
BirdEye
JULY 5, 2023
This technique comes in handy when a business wants to acquire a higher volume of new customers to scale their company. Nike The company activates relationship marketing especially through celebrities or elite athletes such as Michael Jordan or LeBron James. What is a relationship marketing strategy?
West Monroe
JULY 24, 2017
Customer relationship management systems (CRMs) , which have been around since the introduction of database marketing in the 1980s. Today’s companies seek to collect as much customer data as possible. With the institution of loyalty reward programs, the collection of purchase/transaction data took off.
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