Customer Engagement Hospitality Rewards Programs Roadmap 
Currency Alliance
FEBRUARY 26, 2019
The reality is that there are a lot of people slapping each other’s backs about incremental gains, while most brands still have less than 1/3 rd of customers active in their loyalty programs. A loyalty program should be relevant to 80% of customers. Incentivize Emotional Loyalty along Customer Journeys.
Currency Alliance
MARCH 21, 2019
At its most fundamental, the Points Bank records earning and redemption transactions – so it’s more likely to be required if you have a points/miles based rewards program. Retrofitting desired changes into older systems can take weeks to program, and prioritizing such changes can often take quarters to get on the roadmap.
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