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When The Customer Is Wrong – Should The Business Be Right?

Michelli Experience

I’ve come to believe that in order to be truly successful deploying a customer-experience strategy, you fundamentally have to believe: In general, customers are honest and fair. Lifetime customer value is more important than any single transaction. Your reputation matters. Yes, your reputation matters.

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Top 150 Global Customer Experience Thought Leaders and Influencers of 2020

SurveySensum

She held a number of CX leadership roles in FTSE 100 organizations and later founded her own customer experience design based consultancy firm, CMXperience. Currently, she is the VP of Customer Success at Sonarax, where she is owning the customers’ entire journey from lead to successful, loyal, lifetime customers.

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