Customer Experience Customer Retention Rewards Programs White Paper 
Totango
AUGUST 23, 2022
Touchpoints may involve any medium you use to interact with customers, including: Search engine marketing. White papers. Customer Success Communities. 8 Types of Customer Journey Touchpoints for B2B SaaS Clients. Key Touchpoints within the SaaS Customer Journey. Social media posts and ads. Blog content.
SmartKarrot
APRIL 22, 2022
However, customer acquisition is something that demands focus! Customer retention is a particularly important concept where businesses use different strategies to retain their existing customers. B2B companies will have to bank on customer retention as a key strategy to achieve long-term growth.
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