What Review Sites Do Banks and Financial Services Brands Need to Monitor?
ReviewTrackers
JANUARY 18, 2018
When choosing where to open a checking account, 63 percent of Millennials and 54 percent of Boomers cite personal experience, reviews or recommendations as being the most influential factors. What they are overlooking are review sites such as Yelp, mobile app stores, and social media review pages. Harnessing online reviews.
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