Alida

APRIL 5, 2017

What does it look like, and how should providers implement it in their practices and hospitals? Apple, for instance, has discovered how to amass an almost cult-like following of loyal customers by delivering groundbreaking product innovations and an immersive and engaging in-store experience.

Retail 154

Retail Customer Base Rewards Programs Insurance 154

Currency Alliance

NOVEMBER 14, 2019

Loyalty marketing, however, has been restrained (or, arguably, sheltered) by monolithic tech, and probably a lack of interest, as other, sexier marketing innovations stole center-stage. Nonetheless, the legacy loyalty points bank kept them from innovating more quickly. Brands reward more touchpoints to grow emotional loyalty.

Loyalty 40

Loyalty 2020 Hotels Loyalty Programs 40

Currency Alliance

FEBRUARY 26, 2019

Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers). An example of effective alignment of strategy with tactics include Australia’s Coles Supermarket chain and its flybuys reward program.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45