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4 customer-based strategies health care can learn from retail

Alida

What does it look like, and how should providers implement it in their practices and hospitals? Modern technology has enabled companies across industries to create more convenient and seamless customer experiences by prioritizing the multichannel or omnichannel user experience. What exactly does “patient-centric” care mean?

Retail 154
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4 case studies to prove the value of Net Promoter Score

delighted

In order to collect this very-real feedback, HotelTonight began soliciting customer feedback with NPS surveying and overtime grew their NPS score to 75 - roughly double the average score of the hospitality industry. Rewards programs with strong NPS incite customers to spend 2.2x Retail customers who are promoters spend 3.5-4x

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Top 6 Loyalty Trends for 2020: digital transformation for an open future

Currency Alliance

Brands reward more touchpoints to grow emotional loyalty. Reward programs are changing, but they are not going away. To incentivize customers to progress through purchase funnels, brands are recognizing that additional touchpoints should be rewarded. Good omnichannel experience continues to get more budget.

Loyalty 40
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Loyalty Strategy 2019: How to Win in the Next Decade

Currency Alliance

An example of effective alignment of strategy with tactics include Australia’s Coles Supermarket chain and its flybuys reward program. This past summer, the supermarket decided to offer reward points to customers who bring their own re-usable carrier bags. Redemption catalog – aggregating rewards for customers.

Loyalty 45
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Loyalty Tech: Migrate to Microservices, or Get Left Behind

Currency Alliance

If that CRM is independent of your other loyalty modules, that will unlock much greater agility in setting up and driving omnichannel campaigns. At its most fundamental, the Points Bank records earning and redemption transactions – so it’s more likely to be required if you have a points/miles based rewards program.

Loyalty 58