Loyalty Strategy 2019: How to Win in the Next Decade
Currency Alliance
FEBRUARY 26, 2019
The most important priorities are: Align with corporate goals: update loyalty program design to support current business objectives. Customer data: maximize ROI. You can see this in the Gartner CMO survey: Loyalty marketing has traditionally suffered from the difficulty in measuring ROI (especially in the short-term).
Let's personalize your content