delighted

OCTOBER 22, 2019

While there are many reasons and methods to measure customer experience (CX), keeping tabs on the perception of your customers via the Net Promoter methodology can be incredibly valuable for benchmarking the health of your business. But first, let’s take a quick look at how NPS is measured. How is it measured? What is NPS?

Net Promoter Score 41

Net Promoter Score NPS Measurement Feedback 41

Currency Alliance

FEBRUARY 26, 2019

You can see this in the Gartner CMO survey: Loyalty marketing has traditionally suffered from the difficulty in measuring ROI (especially in the short-term). Of equal importance are the resources to measure results. This past summer, the supermarket decided to offer reward points to customers who bring their own re-usable carrier bags.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

Currency Alliance

NOVEMBER 14, 2019

But a customer’s values have a great deal to do with where they allocate their loyalty, and every business must now start sharing their emissions reduction plans and results, so that customers can feel that they are aligned with a brand that cares enough to measure their impact. Brands reward more touchpoints to grow emotional loyalty.

Loyalty 40

Loyalty 2020 Hotels Loyalty Programs 40

Currency Alliance

MARCH 21, 2019

If that CRM is independent of your other loyalty modules, that will unlock much greater agility in setting up and driving omnichannel campaigns. And, it makes it difficult to measure the customer´s engagement if they respond in any way. Campaign Management Platforms.

Loyalty 58

Loyalty Banking Loyalty Programs Brands 58