Currency Alliance

FEBRUARY 26, 2019

Partners: optimize the mix to appeal to a broader array of customers. Emotional loyalty: add incentives along many touchpoints in customer journeys. The future represents much more collaboration among brands to serve common customers more effectively. Evaluate Resources. Resources” often means budget. Segmentation.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

Currency Alliance

NOVEMBER 14, 2019

Brands reward more touchpoints to grow emotional loyalty. Reward programs are changing, but they are not going away. To incentivize customers to progress through purchase funnels, brands are recognizing that additional touchpoints should be rewarded. Good omnichannel experience continues to get more budget.

Loyalty 40

Loyalty 2020 Hotels Loyalty Programs 40

Currency Alliance

MARCH 21, 2019

The point is, enterprises need to get all their customer data into one CRM if they want their analytics and personalization functionality to work as well as possible. If that CRM is independent of your other loyalty modules, that will unlock much greater agility in setting up and driving omnichannel campaigns.

Loyalty 58

Loyalty Banking Loyalty Programs Brands 58