Innovation Rewards Programs ROI Transportation 
Currency Alliance
FEBRUARY 26, 2019
Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers). The most important priorities are: Align with corporate goals: update loyalty program design to support current business objectives.
Currency Alliance
NOVEMBER 14, 2019
Loyalty marketing, however, has been restrained (or, arguably, sheltered) by monolithic tech, and probably a lack of interest, as other, sexier marketing innovations stole center-stage. Nonetheless, the legacy loyalty points bank kept them from innovating more quickly. Brands reward more touchpoints to grow emotional loyalty.
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