CSM Magazine

AUGUST 23, 2022

The ROI Value In Better Customer Service. It’s the processes and steps you provide for every business and individual interacting with your brand. Customer Experience Defined: The interactions potential and repeat customers have with your brand from the first experience to the last are what define the customer experience.

Customer Service 52

Customer Service Management Rewards Programs Reference 52

Currency Alliance

JUNE 11, 2019

Banks have been in and out of rewards programs for decades – but their focus ebbs and flows depending on the economic cycle as well as the regulatory framework. Compounded in Europe by the slashing of interchange fees, banks have been left with reduced margins from which to carve out rewards value[v]. over the same period[viii].

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Currency Alliance

FEBRUARY 26, 2019

The most important priorities are: Align with corporate goals: update loyalty program design to support current business objectives. Customer data: maximize ROI. You can see this in the Gartner CMO survey: Loyalty marketing has traditionally suffered from the difficulty in measuring ROI (especially in the short-term).

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

Currency Alliance

NOVEMBER 14, 2019

At the Loyalty Surgery this year, IBM’s Greg Land said that their modern martech trial at Malaysia Airlines performed extremely well, delivering a 43% improvement in ROI. Shoes may not be something that people buy every day… But when you can keep them engaged with multiple interactions, it keeps DSW in the forefront of their minds.[i].

Loyalty 40

Loyalty 2020 Hotels Loyalty Programs 40