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How a Revenue Growth Management Strategy Will Help Manufacturers Drive Profitability

West Monroe

Simply put, interest is outpacing progress right now. According to a Forrester study , while 86% of executives view revenue operations as critical for achieving goals, only 41% are confident in their understanding of it. But being digital isn’t just about meeting buyers where they are. That can be detrimental.

article thumbnail

How a Revenue Growth Management Strategy Will Help Manufacturers Drive Profitability

West Monroe

Simply put, interest is outpacing progress right now. According to a Forrester study , while 86% of executives view revenue operations as critical for achieving goals, only 41% are confident in their understanding of it. But being digital isn’t just about meeting buyers where they are. That can be detrimental.

article thumbnail

How a Revenue Growth Management Strategy Will Help Manufacturers Drive Profitability

West Monroe

Simply put, interest is outpacing progress right now. According to a Forrester study , while 86% of executives view revenue operations as critical for achieving goals, only 41% are confident in their understanding of it. But being digital isn’t just about meeting buyers where they are. That can be detrimental.