How Bruce Temkin shaped the CX profession – and how he’s doing the same for XM
Qualtrics
FEBRUARY 20, 2019
After that, I ran several parts of the research organization, including the financial services, CRM, eBusiness, and customer experience groups. I expanded the CX focus beyond user experience to enterprise-wide topics, such as voice of customer programs. On launching the CXPA. “We
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