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Post-Pandemic In-Store Shopping: Consumers Reconsider The Value Of The Store

Forrester's Customer Insights

When the COVID-19 pandemic forced stores to close, online commerce pulled ahead at the fastest rate since 2002. As retailers reopen their brick-and-mortar spaces, consumers have even […].

2002 66
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Daniel Kahneman Changed How We Think About Consumer Choice And Brand Strategy

Forrester's Customer Insights

Yet, his contribution to modern economics, for which he received the Nobel Prize in 2002, remains unparalleled. He was trained as a psychologist and spent much of his career at Princeton as a psychology and public affairs professor. Kahneman’s research has shaped much of how today’s experts think about […]

2002 28
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Aesthetics: Why This is A Vital Part of Your Experience

Beyond Philosophy

Much of the research we look at on consumer behavior shows that people want to feel good about themselves, and owning good-looking products is a quick and easy way to feel good about ourselves. Back in 2002, I spoke with Ian McAllister, former Chairman and Managing Director of Ford Motor Company, Ltd.,

2002 164
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Is Any Attention Good Attention?

Beyond Philosophy

We started back in 2002, when nobody knew who we were, or, frankly, what a Customer Experience was. Back then, the idea that customers had an emotional experience in business or consumer situations instead of rational ones was not widely accepted.

2002 121
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A Shopping Checklist to Find the Best Live Chat Providers for Government Websites

Comm100

The real-time and accessible nature of live chat caters perfectly to today’s consumer expectations, while providing government agencies with an efficient and cost-effective channel. The chatbox should also be inviting enough to compel the consumer to engage. Zendesk Chat .

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4 out of 5 organizations have not increased their customer satisfaction since 2010!

Beyond Philosophy

I’ve followed the American Customer Satisfaction Institute (ACSI) results since I started Beyond Philosophy in 2002. It is feasible to imagine that these voices will result in firms making closer to real-time changes to products and services to provide satisfying experiences to consumers. Guess what?

2010 89
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Telecoms in Mumbai: What It Teaches Us about India and CX

Beyond Philosophy

There is a shift in power for Telecoms in the Asia Pacific region toward the consumer. It parallels a shift in the overall mindset of consumers in this area, one of a more commanding and capricious customer. Consumers in this part of the world still appreciate the retail outlets or customer care channels for the speed of service.

Wireless 106