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Daniel Kahneman Changed How We Think About Consumer Choice And Brand Strategy

Forrester's Customer Insights

Yet, his contribution to modern economics, for which he received the Nobel Prize in 2002, remains unparalleled. He was trained as a psychologist and spent much of his career at Princeton as a psychology and public affairs professor. Kahneman’s research has shaped much of how today’s experts think about […]

2002 28
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Is Any Attention Good Attention?

Beyond Philosophy

This episode of The Intuitive Customer explores if there are times when the bad press can be good news for your brand. In the early days of our global Customer Experience consultancy, Wilde’s statement sums up the marketing efforts for my brand. There are times when the bad press is good news for your brand.

2002 121
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Aesthetics: Why This is A Vital Part of Your Experience

Beyond Philosophy

Furthermore, in 2005 at the height of Apple’s existence, Townsend was clear that much of the brand’s popularity was due to its design, which was beautiful, intelligent, and simple—right down to the box it came in. . Back in 2002, I spoke with Ian McAllister, former Chairman and Managing Director of Ford Motor Company, Ltd.,

2002 164
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Brand Move Roundup – July 21, 2020

C Space

The Brand Move Roundup – July 21, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Four months ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis. on July 21.

2020 52
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Walked Right into That One: How Location Technologies Revolutionize Customer Engagement

Optimove

Beacon Technology Using beacon technology – small, battery-powered devices (beacons) that communicate with nearby mobile devices through Bluetooth low energy (BLE) signals – is a relatively quick and low-investment way for brands to connect with customers in their brick-and-mortar locations.

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4 CS Leaders’ Predictions for the Future of Customer Success

Gainsight

As we stand at the cusp of technological advancements and evolving consumer expectations, it’s imperative to glean insights from those at the forefront of driving CS forward. I managed my first portfolio of accounts starting in 2002, so if I am doing my math correctly … a lot of years. What’s changed: What hasn’t changed?

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Was a Gender-Neutral Doll the Right Move for Mattel?

Chadwick Martin Bailey

It was 2002. So it’s also worth asking: Was a gender-neutral doll the right move from a brand perspective? Because of the crucial role identity benefits play in driving brand appeal. At CMB, we’ve identified four key psychological benefits brands need to deliver in order to drive appeal: Functional Benefits (e.g.,

2002 81