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Walked Right into That One: How Location Technologies Revolutionize Customer Engagement

Optimove

Beacon Technology Using beacon technology – small, battery-powered devices (beacons) that communicate with nearby mobile devices through Bluetooth low energy (BLE) signals – is a relatively quick and low-investment way for brands to connect with customers in their brick-and-mortar locations. Jump in, and start planning!

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Brand Move Roundup – July 21, 2020

C Space

The Brand Move Roundup – July 21, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Four months ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis. on July 21.

2020 52
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11 Retail Customer Experience Strategies To Win Customers

SurveySensum

Do you have a favorite brand that you love to shop from even if you have absolutely no shopping requirements but go there just for the experience? Because I do and that brand for me is IKEA. The same goes for the brand’s online store. Communicate the action taken to your customers and close the feedback loop.

Retail 52
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11 Retail Customer Experience Strategies To Win Customers

SurveySensum

Do you have a favorite brand that you love to shop from even if you have absolutely no shopping requirements but go there just for the experience? Because I do and that brand for me is IKEA. The same goes for the brand’s online store. Communicate the action taken to your customers and close the feedback loop.

Retail 52
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Live Chat for Higher Education – The Ultimate 101 Guide

Comm100

Benefits of live chat in higher ed Higher education live chat use cases Best live chat for higher education Live chat for higher education is a tool that sits on websites that lets students communicate in real-time with support agents using a chat window similar to messaging apps. of blended learners and 90.4% of blended learners and 9.6%

2009 89
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Was a Gender-Neutral Doll the Right Move for Mattel?

Chadwick Martin Bailey

It was 2002. Here is a major toymaker refusing to communicate an expectation that “boys will be boys” and “girls will be girls.” So it’s also worth asking: Was a gender-neutral doll the right move from a brand perspective? Because of the crucial role identity benefits play in driving brand appeal. Wait, don’t go!

2002 81
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The Surprising Affect Your Experience Has on Price Imaging

Beyond Philosophy

Different from actual prices, Price Image is the reputation that a store or brand has for being high- or low-priced. In other words, Price Image is the intersection of price and brand. The scuffed floors and cardboard boxes communicate messages about the experience without being explicit. My wife Lorraine hates these stores!

2011 120