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The Moment of Truth – A Co-creation Perspective

SuiteCX

But when it gets right down to the identification of MOTs in process analysis, I’ve seen the definition expanded to include everything from the whole of a customer conversation, or narrowed to each distinct question asked of a customer, and then every separate response from that customer. Thankfully, he wrote quite a lot.

article thumbnail

The Moment of Truth – A Co-creation Perspective

SuiteCX

But when it gets right down to the identification of MOTs in process analysis, I’ve seen the definition expanded to include everything from the whole of a customer conversation, or narrowed to each distinct question asked of a customer, and then every separate response from that customer. Thankfully, he wrote quite a lot.