Beyond Philosophy

JULY 6, 2016

Three Truths Every Marketer Should Know about CX in China. China sees us as the thought leadership of Customer Experience. China has potential to leap-frog other markets as it is a massive opportunity. I wrote Building Great Customer Experiences , my first book about Customer Experience, in 2002 with John Ivens.

Social Media 113

Social Media 2002 Multi-Channel Customer Centricity 113

BirdEye

OCTOBER 31, 2023

Customers today heavily depend on online review sites, public forums, and social media channels when choosing businesses. How companies manage their online reputation determines their ability to grow in a competitive market. In a recent Birdeye study , 78% of respondents agreed they would avoid businesses with a poor online reputation.

Management 110

Management Social Media Multi-Channel Feedback 110

Magellan Solutions

FEBRUARY 24, 2022

For this reason, every marketer’s top goal is to find leads and keep the sales pipeline going. But getting new leads can also be your biggest problem: More than six in 10 B2B marketers say their company has a hard time finding new people who might want to buy from them. Gives you high quality market data. Marketing. $

Social Media 40

Social Media B2B B2C Sales 40

Qualtrics

FEBRUARY 20, 2019

From his influential thought leadership at Forrester, to founding the Customer Experience Professionals Association (CXPA) in 2011, it’s little wonder he’s known as the ‘Godfather of CX’. I first ran their B2B research department and was focused on the impact of the internet on supply chains and distribution channels.

2002 30

2002 B2B Culture Events 30