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Why Good Customer Experience Starts With Your Internal Culture

Customer Bliss

In today’s episode, I chat with Leslie McNamara , who is the Chief Marketing Officer and Managing Director in workforce development at Citi Retail Services. In her role, Leslie merges workforce development with marketing, working directly with retailers. Such a large undertaking, of course, requires leadership to be on board.

Culture 147
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Aesthetics: Why This is A Vital Part of Your Experience

Beyond Philosophy

We had Claudia Townsend, associate professor of marketing at the University of Miami at the Miami Herbert Business School, as a recent podcast guest. ” As a result, the focus on aesthetics has become universal in marketing efforts today. . in the UK for my book, Building Great Customer Experiences (Palgrave Macmillan, 2002).

2002 163
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How NPS was pioneered at Intuit & Sprint, with Brian Andrews – CB46

Customer Bliss

Brian worked at Intuit from 2002 to 2013, ultimately serving as VP of Customer Experience and Business Excellence. (He While at Intuit, Brian won CEO Leadership Awards in 2007 and 2009, as well as Scott Cook Innovation Awards in 2006 and 2008. They’d want to know what was happening in sales, marketing, leads. About Brian.

NPS 163
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Uncovering CX in China: They’re Ready, Are You?

Beyond Philosophy

Three Truths Every Marketer Should Know about CX in China. China sees us as the thought leadership of Customer Experience. China has potential to leap-frog other markets as it is a massive opportunity. I wrote Building Great Customer Experiences , my first book about Customer Experience, in 2002 with John Ivens.

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Troublesome Trends & Predictions for 2018

Beyond Philosophy

Having worked in Customer Experience since 2002, I may be too much of a purist. However, after probing further, I learned he was in market research a year ago and changed his job title. Many people jumped on the bandwagon and like my friend in market research, changed their job titles. I am apprehensive about my industry.

2018 125
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How to choose the best reputation management company

BirdEye

How companies manage their online reputation determines their ability to grow in a competitive market. A dedicated reputation management company can automate repetitive tasks, ensuring your brand maintains a robust reputation in the market. But this doesn’t happen automatically. and alerts to stay on top of brand reputation.

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The Differences Between B2B and B2C Customer Journey Mapping

GetFeedback

While both B2B and B2C have target markets, B2C tends to have a larger number of customers with shorter and simpler buying processes. . To meet the needs of the emerging B2B consumer, B2B marketers need to rethink and evolve every aspect of their strategies, programs, and tactics, from branding to lead generation and post-sale engagement.